Brief // 


To promote and create awareness of August Burns Red's fall/winter European tour.

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Interactive Print

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Prints are placed in cities to promote the band. Users are prompted to download the app

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Using built-in Aurasma technology, users are asked to scan the print with their mobile phone.

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Once scanned, exclusive band performances will be played inside the print space for users to enjoy.

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Users can also turn on the "Burn" switch and burn things for fun using augmented reality. Start by setting the burn temperature with the slider.

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Tap on anything you'd like burn.

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Add ABR's music.

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Now you've made a little music video. Spread the fire!

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For the hardcore fans who have attended the summer Warped Tour can scan their ticket stub for a special treat.

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Unlocking the secret content gives the fans exclusive European tour photos, videos, vlogs, allowing them to "follow" the band on their tour and connect with them.

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